Service № i — Primary Acquisition Channel
Facebook and Instagram campaigns built for one purpose: putting real homeowners in your service area — with a real problem and a real budget — on your schedule. Here's exactly how it works, and why it works for your trade specifically.
The Mechanism № i
Most agencies will tell you "Facebook ads work." Almost none can tell you why. The why is what separates a campaign that books jobs from one that burns your money.
You create demand — not chase it
Google catches homeowners who already know they have a problem. Meta reaches the homeowner scrolling on the couch at 8pm who didn't know their roof could look new again — until your before/after stopped their thumb. For visual trades, that's a bigger pool of customers than search will ever give you.
Visual trades win visual platforms
Pressure washing, landscaping, painting — your work has a before and an after. That transformation is the single most scroll-stopping format on Instagram and Facebook. Software companies have to manufacture attention. Your job site already is the ad.
Two taps from scroll to lead
Meta's instant lead forms come pre-filled with the homeowner's contact info. No website visit, no typing on a phone keyboard, no friction. They see the ad, tap twice, and their name and number are in your pipeline — often in under 15 seconds.
Radius targeting, not spray-and-pray
Your service area is a set of zip codes, not a state. We run campaigns to tight local radiuses — homeowners, not renters, in the neighborhoods you actually want to work in. Every dollar stays inside your truck's driving range.
Speed-to-lead decides everything
A Meta lead that gets a call within 5 minutes is many times more likely to book than one that waits until tomorrow. That's why every lead form we run is wired into Sonar — the moment a homeowner submits, your phone buzzes with their name and number.
Testing discipline, not gut feel
Every campaign launches as a controlled test: multiple creatives, clear kill thresholds, budget that only scales into what's proven. Losers die fast. Winners get fed. That discipline is the difference between an ad account and a slot machine.
The Work № ii
The Process № iii
Recon & Offer Math
We learn your trade, your service area, your ticket sizes, and your capacity. Then we do the math backwards: what does a lead need to cost for this to be profitable for you?
Build
Campaign, lead forms, creative, Sonar wiring — built and reviewed with you before a dollar of ad spend moves. You approve everything public-facing.
Launch & Test
Campaigns go live on a controlled budget. First leads typically arrive within 7–10 days. Underperforming creative gets killed on schedule — no sunk-cost babysitting.
Report & Scale
Weekly numbers in plain English: spend, leads, cost per lead, booked jobs. When the math is proven, we scale what works — and only what works.
Proof № iv
We're currently running this exact playbook for 911 Power Wash in Camarillo — a firefighter-owned pressure washing company. The full case study, with real spend, real lead counts, and real booked jobs, publishes when the first 60 days close.
Our rule: no fabricated proof, ever. Every number we ever show you comes straight out of Sonar — tracked, timestamped, attributable. If we can't track it, we don't claim it. Most agencies show you screenshots. We show you the dashboard.
Questions № v
Boosting a post buys reach — likes, views, maybe a comment from your cousin. A lead generation campaign is a different machine: it targets homeowners in your service radius, puts a pre-filled contact form one tap away, and routes every submission to your phone in real time. Boosting is a lottery ticket. This is plumbing — built, tested, and measured at every joint.
First leads typically arrive within 7–10 days of launch. The first two weeks are a testing window — we're finding which creative and audiences your market responds to. Honest expectation: the machine gets better every week it runs, and the first month's numbers are the floor, not the ceiling.
Two parts. Ad spend — paid by you, directly to Meta, on your card, never through us. Most home service campaigns start at $30–50/day. Our fee — performance-based: we get paid on the results we generate, not on promises. The exact structure is on the home page, and we'll walk through the math for your specific trade on the call.
The best-performing home service ads feature real people from real crews — homeowners trust faces more than logos. But no, it's not mandatory. We work with what you're comfortable with: job footage, before/afters, and voiceover can carry a campaign. What we won't do is stock footage — nothing that makes you look like every other ad on their feed.
They're yours. Every lead, every customer, every piece of contact data generated by your campaigns belongs to your business — exportable from Sonar any time. No hostage-taking. We keep clients with results, not lock-in.
Next Step № vi
Fifteen minutes. We'll walk through your service area, your ticket sizes, and what a campaign would actually look like — no pitch deck, no pressure.
Book a Call →