№ MMXXVI Camarillo · California

Meta ads + video for home service businesses ◆ Ventura County

10 Qualified Leads in 30 Days — Guaranteed

10 qualified leads in 30 days,
or we keep working free.

I run Meta ad campaigns and shoot the video that powers them for landscapers, pressure washers, and contractors in Ventura County. Built to book jobs, not collect likes.

Get your free lead audit → See how it works →

20 minutes. I'll show you where you're losing jobs. You keep the findings either way.

The Problem № i

Most home service businesses are leaving money on the table.

Referral Dependency

Word of mouth is unpredictable. You can't control the volume — or the slow months that hurt your team and your payroll.

Seasonal Slowdowns

Winter arrives. Jobs dry up. Payroll doesn't stop. A consistent digital pipeline changes everything — year round.

Invisible Online

Your competitors are showing up on Facebook, Instagram, and Google. They're taking the jobs that should be yours.

Wasted Ad Spend

Boosting posts is not advertising. Real lead generation is built to convert — not just reach. There's a significant difference.

The Offer № ii

Priced to fit your business. Backed by a guarantee.

Free lead audit

Before any proposal, I review your ads, Google profile, and website and show you exactly where leads are leaking.

Start here

A plan built around your numbers

Pricing depends on your service area, goals, and ad budget. You get one clear monthly price in writing before anything starts.

No surprises

iii

The 30-day guarantee

10 qualified leads in your first 30 days, or my management fee is waived until you get them.

Or we work free

Full guarantee terms are confirmed in your written proposal.

How the guarantee works

A qualified lead is a real homeowner in your service area who requested your service and gave their name and phone number. Not a click, a view, or a like.
Applies when your ad budget meets the minimum in your written proposal, paid directly to Meta, and campaigns run the full 30 days.
You follow up with new leads quickly. I can generate the lead; the follow-up is yours.
If we fall short of 10, my management fee is waived each month until we hit it. Ad spend is always paid by you, directly to Meta.

Our Process № iii

A system built to generate booked jobs — not vanity metrics.

Market Research & Strategy

We study your local market, your competitors, and your ideal customer before we spend a single dollar on ads.

ii.

Campaign Build & Launch

We build targeted Meta lead generation campaigns designed to put your business in front of homeowners actively searching for your service in your service area.

iii.

Content & Organic Growth

We develop organic social content that builds trust, credibility, and long-term brand equity across Instagram, TikTok, and Facebook — so you're not invisible between campaigns.

iv.

Track, Optimize & Scale

Every lead, every booked job, every dollar tracked live in your Sonar dashboard. What works, we scale. What doesn't, we cut. Full transparency, always.

"10 qualified leads in 30 days, or we keep working free."

Pricing is set after your free lead audit.

Local to Ventura County — we know the market, the neighborhoods, and the homeowners you're trying to reach.

Full transparency — you see every lead, every campaign result, and every dollar tracked inside your Sonar dashboard.

I work with a small number of clients at a time so every campaign gets built by hand. If I can't help you, I'll tell you on the call.

What We Offer № iv

Four services. One goal: more booked jobs.

Meta Lead Generation

Facebook and Instagram campaigns engineered to generate qualified leads — not impressions. Real homeowners in your service area who need your service and are ready to book.

Primary Acquisition Channel · How & Why It Works →

Organic Social Strategy

Consistent content across Instagram, Facebook, and TikTok that builds your reputation, earns trust, and keeps you top of mind when a homeowner is ready to call.

Compounding Brand Equity · How & Why It Works →

iii

Ad Creative & Scripting

We script, direct, and guide the creation of video and static content designed to stop the scroll and convert attention into booked appointments. No stock footage.

Native to Your Brand · How & Why It Works →

Brand Strategy

From positioning to messaging, we build the foundation that makes every marketing dollar work harder. The "oro" in Orozco means gold — and so does our standard.

Foundation Layer · How & Why It Works →

i / iv

All Services № iv·b

Everything we handle, start to finish.

Everything we run, and exactly what each piece does. Click any of them for the full breakdown — what it is, why it works for your trade, and how we deliver it.

Meta Ads →

Demand creation — transformation creative and instant lead forms aimed at homeowners in your service radius.

Google Ads →

Demand capture — search and Local Service Ads for the customers already looking for you.

Organic Social →

The trust layer — profiles that convert every lead source, fed by your real jobs.

SEO →

The compounding asset — map pack presence and service pages that rank for years.

Web & Landing Pages →

Conversion infrastructure — pages with one job: book the estimate.

Photo & Video →

Proof production — job-site shoots that feed every channel above.

Ad Creative & Scripting →

The 80% that decides performance — hooks, briefs, and direction built from your real work.

Brand Strategy →

The margin-maker — positioning, offer architecture, and reviews that end price wars.

Digital Strategy →

The operating plan — your unit economics turned into channel choices measured monthly in Sonar.

Proprietary Technology № v

Introducing Sonar — your real-time client dashboard.

Sonar.

Most agencies send you a PDF report once a month. We built Sonar so you can see exactly what's happening with your leads, your campaigns, and your revenue — live, from any device, at any time.

No black box. No waiting. No wondering if your money is working.

Real-time lead tracking & contact info

Campaign performance & ad spend visibility

CRM — manage, follow up, close from one place

Instant SMS alerts — notified the moment a new lead comes in

Embeddable lead forms — capture leads directly from your website

Revenue attribution — see which ads booked jobs

Mobile-ready — check your pipeline from the job site

Open Sonar Dashboard →

Example dashboard · sample data

Sonar — Client Dashboard

Live

Leads / Mo

$4.2k

Revenue Gen.

3.8×

Return

Meta Ads Performance72%

Lead-to-Job Rate58%

Organic Reach Growth+214%

Last 30 Days · Leads▲ +38%

Video Proof № vi

The work, not the pitch.

Ads I've scripted, shot, and edited for local home service businesses. The results below come straight out of Sonar.

Roof cleaning · 3 questions to ask first · Tile roofs

Seasonal offer · Free gutter cleaning · Book by Halloween

Client interview · Roof rejuvenation · Santa Barbara

Case Study · Pressure Washing

$27,113

In jobs booked in 28 days

911 Power Wash

Camarillo, CA

Meta lead generation · Video content · Tracked lead to close in Sonar

Start Here

I work with a small number of clients at a time so every campaign gets built by hand. If I can't help you, I'll tell you on the call.

Get your free lead audit →

Joseph
OrozcoFounder

Orozco Marketing · Camarillo, CA

I started Orozco Marketing because I watched local home service businesses — good ones, with great reputations — stay small because nobody was telling their story online.

The name Orozco comes from "oro" — gold in Spanish. That's not an accident. Gold is the standard we hold every campaign to. If it doesn't generate real revenue for you, it doesn't leave our desk.

I work with a small number of clients at a time so every campaign gets my full attention. I'm based in Camarillo. I know this county. And I only work with businesses I genuinely believe I can help. If that's not you, I'll tell you directly.

orozcomarketing3@gmail.com

Common Questions № vii

Everything you want to know before working with us.

How much does it cost?+

It depends on your service area, your goals, and how much you want to put into ads. After your free audit I send a written proposal with one clear monthly price. Ad spend is paid directly to Meta, separate from my fee, so you always see exactly where your money goes.

How does the guarantee work?+

If you don't get 10 qualified leads in your first 30 days, my management fee is waived each month until you do. The guarantee applies when your ad budget meets the minimum in your proposal and you follow up with new leads quickly. Full terms are written into your proposal before we start.

What counts as a "qualified lead"?+

A qualified lead is a real homeowner in your service area who saw your ad, clicked, and submitted their name, phone number, and a description of the service they need. Not a click. Not a video view. Not a page like. A real person with a real need who gave you their contact info and is expecting a call. Every lead is logged in your Sonar dashboard the moment it comes in.

How long before I see results?+

Most clients see their first leads within 7–10 days of campaign launch. The first two weeks involve rapid testing and iteration — we're refining targeting, creative, and copy based on real data. By day 30, we've either hit 10 qualified leads or the guarantee kicks in and my fee is waived until we do.

I tried Meta Ads before and they didn't work. Why would this be different?+

There's a significant difference between boosting a post and running a proper lead generation campaign. Most businesses that "tried ads" ran broad awareness campaigns with no lead form, no targeting strategy, and no follow-up system. We build campaigns specifically engineered to capture contact information from homeowners in your service area who are actively looking for your type of work — and we track every result inside Sonar so you can see exactly what's happening.

Why do you limit how many clients you take?+

Every campaign gets custom creative and daily management, and I do the work myself. Taking on more than I can handle well would mean worse results for everyone.

Am I locked into a contract?+

Your terms are spelled out in your written proposal before anything starts, so you know exactly what you’re agreeing to.

What is Sonar and do I need to use it?+

Sonar is our proprietary client dashboard at sonardashboard.com. It shows your leads in real time, tracks campaign performance, and gives you a CRM to manage follow-ups and closed jobs. You don't have to use it — but most clients check it daily because it replaces the anxiety of not knowing whether their marketing is working. It's built specifically for home service businesses and requires no tech knowledge.

10 qualified leads in 30 days,or we keep working free.