Pressure washing
911 Power Wash · Meta lead ads + job-site video
- Cost per lead
- ~$11
- Average job
- $1,000–2,000
- One job pays for
- 90+ leads
The data
What attention actually costs.
Before you spend a dollar, here are the averages for Meta lead campaigns in home services across Southern California.
Our client · real campaigns
Roof rejuvenation
911 Power Wash · Meta lead ads + job-site video
- Cost per lead
- ~$44
- Average job
- ~$2,200
- One job pays for
- ~50 leads
One cheap lead is nothing on its own. What matters is that a single booked job pays for dozens of them. See the full case study →
Industry averages · Southern California
Read this firstThese are averages. Your cost per job depends on your close rate. The figures below assume you close about 25 to 30% of appointments. Close more and it drops; close less and it rises. I control the attention and the opportunity. Closing is yours.
Landscaping
Design-build, installs and outdoor transformations.
- Cost per lead
- $70
- Cost per appointment
- $95
- Cost per job won
- $275
Hardscape & outdoor living
Pavers, patios, fire pits and full backyard builds.
- Cost per lead
- $90
- Cost per appointment
- $120
- Cost per job won
- $450
Remodeling
Kitchens, bathrooms and full interior renovations.
- Cost per lead
- $70
- Cost per appointment
- $95
- Cost per job won
- $275
Exterior remodeling
Siding, stucco, windows and exterior transformations.
- Cost per lead
- $70
- Cost per appointment
- $95
- Cost per job won
- $275
Roofing
Replacements, repairs and restoration.
- Cost per lead
- $70
- Cost per appointment
- $95
- Cost per job won
- $300
Painting
Interior, exterior and full repaints.
- Cost per lead
- $70
- Cost per appointment
- $95
- Cost per job won
- $275
Industry figures are published Southern California agency averages for home-service Meta campaigns (2026), shown as a planning range, not a promise. Your real numbers show up in Sonar from day one.
Your numbers
What one job puts back, after the ads.
Ad cost uses the industry cost per appointment for your trade, adjusted to your close rate.
Average job$2,200
Ad cost to win it−$275
$1,925
left from each job after ad spend
8.0xreturn on ad spend
Ad spend only, before materials, labor and my management fee.
Run my real numbersYou deserve marketing you can see working.
20 minutes. I'll show you where your leads are leaking, and whether I can fix it. You keep the findings either way.