Industries · Solar

Education closes solar.

Solar buyers are skeptical, researched, and burned-out on pushy sales. The company that educates honestly — costs, savings, real timelines — wins the install.

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How We Think About Solar № i

What actually moves the needle in your trade.

i

The trust deficit

Door-knockers poisoned the well. Honest education content — real numbers, no pressure — separates you from every pitch they’ve slammed a door on.

ii

The research spiral

Solar customers compare for months: panels, financing, payback. Deep content and retargeting keep you present through the entire spiral.

iii

Local proof beats national ads

A neighbor’s install with real production numbers outsells any national campaign. Local case studies are the conversion asset — we build them systematically.

iv

Adjacent-service goldmine

Panel cleaning and maintenance plans create recurring touchpoints — and every maintenance customer is a referral source for the next install.

The System № ii

Every Orozco service, aimed at your trade.

The full system — paid campaigns, content, creative, web, and tracking — configured around the economics and seasonality of solar specifically. Explore any piece:

01
Meta Ads →
Demand creation — transformation creative and instant lead forms aimed at homeowners in your service radius.
02
Google Ads →
Demand capture — search and Local Service Ads for the customers already looking for you.
03
Organic Social →
The trust layer — profiles that convert every lead source, fed by your real jobs.
04
SEO →
The compounding asset — map pack presence and service pages that rank for years.
05
Web & Landing Pages →
Conversion infrastructure — pages with one job: book the estimate.
06
Photo & Video →
Proof production — job-site shoots that feed every channel above.

Next Step

Let’s talk solar.

Twenty minutes, free. Your service area, your ticket sizes, your season, and exactly what we’d run first for a business like yours.

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